Assia
Assia is a practical minded and driven communication consultant. Her strength is analyzing and structuring complex situations with a keen sense for relations and culture. She looks at things from a broad perspective and scientific background. Her personality is characterized by openness, which helps her build relationships quickly and adapt herself easily to new environments and situations. In addition to her consultancy work, Assia is finalizing her PhD in the field of internal intercultural communication, at Radboud University
Personal data
- Name: Assia Sand
- Hours available to clients: 32 hours a week
Education
- PhD candidate, Radboud University, 2004 – date
- Master, Communications, Radboud University
- Bachelor, Sociology, Radboud University
- Bachelor, Communications, Radboud University
Work experience
2007 to date: Communications consultant at Involve
- AkzoNobel, BU Industrial Coatings, project communication and coordination (November 2011 – June 2012):
- Support communication during the integration of three companies to one sBU
- Development of a communication approach for different projects regarding Health, Safety and Environment (HSE), including the optimization of the intranet pages.
- UMC St Radboud, Ad interim Senior Communication consultant (March - October 2011):
- Responsible for the internal communication in different kind of projects, including flexible working
- Developing and carrying out research to evaluate the reorganization of a department
- Developing and implementing communication plans for internal as well as external audiences
- Developing a communication approach for recruiting new employees
- Providing advice and support for the implementation of new internal communication vehicles such as newsletters or websites
- Providing advice and support for upgrading external websites for departments exposure
- AkzoNobel, corporate HR, development of a communications strategy to introduce Talent Net (worldwide internal vacancy data base for managers and employees in 2011):
Developing and implementing of the communications strategy:- Impact analysis
- Key messaging on need and new way of working
- Communications vehicles and toolkit
- Evaluation and impact measurement
- AkzoNobel Car Refinishes, strategy roll-out
- Creating key story about Car Refinishes' new strategy
- Developing of communications approach to guide and inspire all employees
- Engaging various audiences in Car Refinishes in developing tailor-made strategies
- Developing of internal communication media, such as wallet cards and posters
- AkzoNobel, corporate ICT, project communications
- Developing communications toolkit, incl. consistent key story and project identity
- Set-up of communications network
- Advice on and implementation of intranet website
- Developing and maintaining of internal communication means for the project team
- Supporting team in their communication to specific stakeholders
- Energy companies
- Survey of internal communications media
- Coordinating survey
- Designing tailor-made qualitative and quantitative research methods
- Data analysis and recommendations
- Audit to support set-up internal communication
- Research proposal
- Use of tailor-made qualitative research methods
- Face-to-face interviews and facilitation of group discussions
- Data analysis and recommendations
- Master in Internal Communication
- Developing ‘internal communications and culture’ module
- Translating theory into a pragmatic communication approach
- Teaching module, integrating students' cases
- Ministry of Housing, Planning and Environment (VROM): re-writing key story in order to involve employees in a changing organization
- Océ, SPINE, project communications:
- Creating project means such as intranet, newsletters and booklet
- Creating project identity
- Developing implementation toolkit
- Supporting and presenting workshops
- Philips NXP, communications coordinator:
- Supporting internal campaigns
- Developing internal communication means, such as bi-weekly newsletters
- Supporting communication network
2011: Lecturer “Interne Kommunikation: Management, Medien und Kultur”. Master Netherlands-German studies, Radboud University Nijmegen
- Developing lecture and learning materials
- Teaching lectures
- Supervising and marking of papers on research into internal communications vehicles
- Developing and marking exam
2007: Supervisor of students wriing Master thesis, Organizational Communication, Radboud University
- Supervising, advising and coaching students writing their master’s thesis
- Supporting them to work autonomously
- Reviewing students’ theoretical and methodological skills
2004 to date: PhD Candidate Radboud University, Organizational Communication
- Thesis on: “The manifestation of the cultural value of masculinity in the internal communication of a German and Dutch police force”
- Presentation of research at the Association of Business Communication (ABC) Convention in Antwerp, 27 - 29 May 2010
Assia's business card
Assia has chosen a sea shell as image to reflect her view of internal communication. “I love the sea and the beach. This shell is beautiful because of its ingenious and complicated structure and its unique shape. Internal communications can be complicated too, as it has to take into account the interests of various stakeholders. If those interests are not recognized or acknowledged, that can lead to misunderstandings and a lot of ambiguity and noise in an organization - comparable to the noise you hear when you put a sea shell against your ear.”
