Engaging people in bringing about change
Making a strategy work, more often than not means effecting change in the organization, its processes, systems and working methods. Change is composed of both an actual change (a new system, process, structure) and a behavioral change (a new way of working or a different attitude). Both types are inseparable and need to be worked at simultaneously and continuously.
The Involve approach to changing behavior
We focus on bringing about behavioral change in line with the actual change and our vision on moving people to achieve results. The three pivotal factors here are:
- The motivation to change
- The capacity to change
- The opportunity to change
We base our approach to change on our internal communication expertise as well as on co-operating with other disciplines involved such as management, HR, IT and Facilities. The disciplines chosen have to be consistent with the internal communication strategy and vice versa.
Multi-step approach to change
Elementary to Involve’s multi step plan to change are:
- A multi-step approach to change (downloadable from our Extranet library. If you are interested but do not read Dutch, please contact us).
- Tailored workshops to train your team in working with the full multi-step approach for various targeted behavioral changes.
- A template to help you build your change program.
- Consultancy and guidance in building a change program by one of our (senior) consultants.
For a structured approach to changes relating to projects, go to project communications. It is our pleasure to share our tools with you. If you would like more information on the Involve multi-step approach to change management, please contact Ilse van Ravenstein.
