IC discipline: support and conscience of internal communications
A professional team is needed to develop, maintain, support and adjust an organization’s internal communications. Involve can set up and implement an internal communication discipline, including a vision on roles and responsibilities, a clear portfolio of services and products, policies, co-operation with other disciplines or (further) professionalization.
The latter is key to further strengthening the position of internal communication and having line managers benefit more from it. Effective internal communication includes clear roles and responsibilities at various organizational levels. Clarity about authority is equally important and can vary from alignment and quality control only to full authority, depending on what works best considering an organization’s identity and culture.
In addition to setting up the discipline, Involve can take up all the work temporarily or coach internal communication managers and consultants in relation to content or structured approaches.
Designing content organization
We devote special attention to organizing and managing content such that the discipline is supplied with topics from across an organization and is fully in sync with strategic issues. A good option is to set up a network of contacts at all levels that provides content for all media. This serves two purposes: the contacts provide topics relating to their organizational unit, but also information about its specific information / communication needs - thus co-defining the subjects for communication. They can even support project and change communications or management and others in their internal communications role.
