Internal branding: employees delivering the brand promise
Internal branding has become an integral part of communication as the larger part of an organization’s image is created by clients’ experiences with its products or employees. This holds even more true for (professional) service providers and administrative bodies.
Empowering employees
Involve’s main focus in internal branding is on empowering employees to deliver the brand promise by stimulating, influencing and embedding behavior reflecting the brand in the organization. If employees behave in line with the brand values, they 'become' the brand and thus contribute to meeting organizational targets and increased customer satisfaction.
Tailored approach
We tailor every internal branding project to our clients' context, involving as many managers and employees as possible in all stages: from brand development, translating brand values into concrete communications as well as employees’ everyday work, to embedding brand values in appraisal systems.
Employer branding
Employees are increasingly involved in recruiting as part of employer branding. Involve and recruitment advertising and communications agency TMP Worldwide share the view that recruiting as well as engaging employees should be more closely combined. Together, we developed a concept for involving employees in every stage of employer positioning, recruiting, selecting and on boarding new hires. If you would like to know more about this concept, please contact us.
