People will always be the most powerful tool in internal communication, particularly in interacting with each other. Employees are not just target audiences: Board members, managers, project managers, personal assistants or communication officers each play a role in internal communication. Usually, they are not aware of this nor of what is expected of them, while their role and responsibility in internal communication varies depending on their organization and how they take up their job. Effective internal communication demands clear roles and responsibilities as well as employees who are aware of the related expectations and are able to meet these, both in formal settings (line communications) as in informal settings (through social networks).
Involve enables managers and employees in their internal communication roles - through audits, developing and implementing roles and responsibilities, providing support tools and developing and conducting workshops in, for instance, project and change communications and stakeholder management. Please check the practical tools and workshops we have developed for different communications roles.