Topical organizational themes
The topical organizational themes are communicated to employees by the most important ‘communicators’ and through the communications structure.
Orchestrating communication
Major and impactful topics demand intensive communications as well as clear orchestration. They include:
- Strategy communication
- Communication on policy, core values and internal branding
- Change programs relating to organizational structure, culture, processes and systems
It is important here to link themes together and time communication well so employees better understand developments and can integrate them in their work or behavior. Also, we favor communicating through existing channels and only adapting the communications structure if needed, to avoid an overload of new communications vehicles.
Change management
Changes in organizations often combine actual changes (i.e. implementing a new system) and consequent behavioral changes (i.e. using the system). Internal communication influences various aspects that impact behavior and is therefore a key factor in behavioral change. It is, however, not the only aspect. Management’s choices on control as well as personal role modeling are pivotal factors too, while HR, IT and Facilities are often crucial for change too. Involve developed a multi step approach (in Dutch) to change incorporating these views. Please contact us for more information.
Project communications
Project managers often work in line with operational and results focussed methods, including mile stones and deliverables. Projects may, however, have a strong impact on employees. That is why internal communication needs to be integrated in every phase or step of a project plan: starting with the project scope and the composition of the project team and its working methods. To help project managers, Involve has developed a project communications tool that can be fully integrated in project management methods. When a project involves considerable change, our tools for change management are more suitable. If you would like to know more about our tools, please contact us.
