Internal communication
In Involve’s view, internal communications is the process of guide and facilitate interaction between people in an organization in order to connect them, to enable them to interpret developments and to understand the direction the organization is taking as well as to cooperate and share knowledge and ideas. But also to meet the brand promise, generate new ideas and accelerate change. In short, moving people to achieve results.
Therefore, internal communication covers much more than its original domain of issuing information. It also includes more aspects than just stimulating dialogue and interaction.
In our view, internal communication encompasses five interlinked focus areas that – when aligned to an organization’s context – form the basis for effective and successful internal communications. The professionals responsible for internal communications ideally should not operate in isolation, but work closely together with the HR, IT, Facilities and Finance disciplines as well as with management.
The five target areas of internal communications
Our internal communication vision can be downloaded for free. Please contact us for more information.
