Lyanne is an enthousiastic and committed communication professional with a great interest in communication and change projects with impact. With her experience as a volleyball player in the Dutch Top Division, she brings top sports mentality and team vision to the table. She is very interested in organizations that are going through a transition and organizations that are motivated to bring about change. Her observational and analytical skills in combination with a high degree of empathy are very useful in these processes.
Lyanne’s business card: The Arbutus tree
The Arbutus tree is very common on Vancouver Island, BC, Canada, where I studied for six months. The tree’s bark has an absolutely stunning darker red colour, but if you look closely, you’ll see that the second layer of the tree is bright green. For me, this represents how organisations are to be looked at. A first glimpse will only show you the beautiful outside, but once you dare to peel off the first layer, you start to see interesting (and sometimes unexpected) rituals, interactions and processes. Not only does the tree have an interesting colour, its shape is fascinating too. The Arbutus does not grow straight upwards, but it grows with twists and turns in different directions. Growth within an organisation does not follow a linear path either, as ís often expected. In contrary, an organisation must follow its own and unique path to achieve its most optimal form.
"Growth within an organisation does not follow a linear path. In contrary, an organisation must follow its own and unique path to achieve its most optimal form."